Membership Policy
The leadership team have curated a set of standard guidelines & code of conduct that apply to each member of AIMRA. We strongly urge the members to abide by the policies for the betterment of every retailer and the association. Kindly review the ‘Members Code of Conduct & Guidelines’.
- Members & leaders must follow online meeting etiquette
- Do not ask for personal benefits with DB & Brands
- Treat colleagues & leadership team with respect & equality
- Extend your helping hand to other members when needed
- Every member/leader should respect the Association
- Rely on facts & data before presenting to the leaders
- Always lookout for amicable solutions
- Money is temporary, Integrity is permanent
- Email your suggestions or complaints at: info@aimra.org
- Have separate committees for state for:
- -Technology/Current Market/Legal/Ideas & Marketing
AIMRA Communication Guidelines
Communication plays an important role in building an association and create its DNA and a positive stand. Quicker and precise communication can make you win a lost battle. Please refer to the below communication guide to be used for different social media platforms and communication methods.
WhatsApp/ Telegram being the fastest and most available means of communication with masses, AIMRA uses It to communicate the facts to reach the last miles. To maintain uniformity and speedy inputs various groups are formed to achieve the desired goals.
Do’s & Don’ts-
- Always follow the Group guidelines
- All messages in the group should be relevant
- No personal or derogatory messages and no Anti-India posts
- Do not share confidential information
- No personal vendetta to be played
- In case of any concern, report it to admin or email at: info@aimra.org
For Group Admins or Person holding Positions
- Cannot add any person from outside the fraternity
- If a member breaches a policy, they will get a warning followed by intimation to the national team and then removal from the group
AIMRA is on Facebook and Instagram for open updates to those who have not been able to connect through our communication ch
annels directly. It provides a space for archives of what all has been done, and what we as an organization plan. We must as AIMRA’ns always follow the pages.
These pages act as influencers by highlighting the problems, be it a policy of brand, Government etc. Helps to raise your opinion in no time.
Do’s & Don’ts-
- Always follow the AIMRA national Account
- No Facebook ID / Groups / Closed Groups having the prefix of AIMRA without approval
- State pages will be owned by the State President/GS of the state
- No cut–copy–paste comments to be passed from these state accounts
- Use only professional language with due diligence
- No derogatory remarks against any community/political party or otherwise
- State AIMRA account to only post after a due information and approval from the national team
- In case of any concern, report it to admin or email at: info@aimra.org
Twitter is the most powerful source of communication to make your voice and concerns be heard by the decision-maker subject to the authenticity of facts and effective tweets. It is by far the fastest mode of communication to make your voice heard within no time by the decision-maker, influencers and stakeholders making it ‘Solution Generator’.
Do’s & Don’ts-
- Every member should have a Twitter account with their original name
- Always follow the AIMRA national Account
- Every member must keep notification ‘ON’ by pressing the bell icon
- Must quote, tweet, retweet, like, comment on all tweets from the National account
- Never use derogatory, offensive language in any of your comments, tweets
- Never use an account name with AIMRA as a prefix or a suffix.
- AIMRA State account to be created after approval from National Team
- State Twitter handles will be owned by the State President/GS of the state
- State Twitter accounts to only Tweet the state-related issues post-approval from National team
- All the Tweets from @aimraindia must be quote tweeted from the state account
- Tweets from state account should be humble and precise in communication connected to prior approval from the National team
- Avoid tagging people not connected to the
- No Cut, Copy Paste messaging from the state Twitter Genuine opinion to show support to the cause.
- In case of any concern, report it to admin or email at: info@aimra.org
Effective Mail communication plays a very vital role in sharing your concerns with the stakeholders, making them take necessary steps and action for a favourable solution. A mail communication is generally an elaborative presentation of the issues and challenges being faced with due inputs and suggestions.
It remains an important document in this digital era that remains and stands with you at the time of legalities proofs to information. At AIMRA we have been effectively applying this using both digital and physical forms of letter communications raised to the stakeholders full, precise communications to get solutions to our burning issues and concerns.
Do’s & Don’ts-
- The mail id recommended for a state is statename.aimra@gmail.com
- State Mails are the responsibility of the State President and General secretary
- State AIMRA teams can operate with due approval to communicate within and outside to address their issue
- No mails should be sent from the State AIMRA accounts to any brand, political parties, government etc without the prior approval from the national team
- No internal communication to be shared outside the fraternity
- Sender Must ensure Sending emails to relevant people
- Basic mailing etiquettes training to be given state trained leaders
- State AIMRA teams may operate after due approval, to communicate within and outside to address their issues
- Teams should be taught basic mailing etiquettes by state trained leaders & Conduct trainings
- In case of any concern, report it to admin or email at: info@aimra.org
Ensure the below Emailing guidelines:
Reference No/Relevant Recipients/Maintain Hierarchy Flow/ Precise Subject/Proper Opening/Introduction/Problem Statement/Suggestions/Proper Closure/Sender information/Attachment
Be it print or electronic media, it needs to be dealt with in an extremely cautious manner. A small communication can make or break the agenda in focus. Mostly the national team communicates with the media at the national level, but it becomes equally important to communicate rightly at the state and district levels. To ensure uniformity and quality of communication following points must be adhered to the core.
Do’s & Don’ts
- Only authorized personnel will share inputs from the National team to maintain uniformity
- Avoid communicating with Media if not aware of the subject
- Create Press Release as per guidance from National team for planned PC
- Try giving only one photograph in all news media to maintain uniformity
With COVID-19, a complete way of living has changed, from meeting in person to connecting digitally on various platforms like ZOOM. Since digitalization have created an environment and are in the early stages of development, understanding and following the standard protocols & practices is the need of the hour. AIMRA encourages and advises members to follow the standard procedures while having official AIMRA online meetings.
Do’s & Don’ts
- Always check your Internet connection
- Be in professional attire & be presentable
- Always keep your Video ‘On’ & audio on ‘mute’ while in meeting
- Raise your hand & wait for your turn to speak when asked by the host
- Avoid doing multi-tasking or eating during the meeting
- Having Water/Tea/Coffee are permissible
- Always Use approved AIMRA backgrounds while attending the meeting
- Inform seniors if you have to leave the meeting for urgent matters ONLY
- Do not message in chatbox unless asked by the host
ZOOM Background:
- To maintain uniformity of approach each one to use the following Background
- No Names required on background.
- No tweaking around by adding state names or otherwise.
- No colour combination to be used. It must be flat all the time.
- No parallel self- brand /Association logos allowed.
- In case of collaboration on some subject then use the background as suggested by the national team
Logo’s are most important tools to establish the DNA of the organisation, helping create a direct association and connect within the system and outside world too.
To entrust discipline, trust and faith, there are few guidelines to be followed with utmost care while using the name, logo of the association as per the set guidelines set to the core.
Few points to be remembered:
- The logo is the proprietary trademark of AIMRA.
- It is registered under the trademark act. Any un-authorised use can lead to legal action.
- Use of AIMRA Logo on any of the associates or otherwise production is strictly prohibited.
- Without prior written permission, members may only use the AIMRA Logo in accordance with the AIMRA Logo Usage Policy, upon completion of the AIMRA Member Logo Use Form.
- Upon lapse of AIMRA leadership, the former leader must immediately remove the AIMRA logo from all his digital and physical promotional materials.
- AIMRA members cannot use the logo to state or imply that the Association has endorsed their company or their company’s products or services.
- AIMRA does not permit its name, logo, or written materials to be copied, republished, excerpted, hypertext-linked to a website, or otherwise used for any commercial purpose, including advertising, or to suggest any endorsement, affiliation or sponsorship of any third-party product or service, without the prior written permission of AIMRA Competent authority National Team.
- AIMRA members will indemnify and hold the Association harmless for any damages, including attorney’s fees, incurred by the member as a result unauthorised use of the logo.
- AIMRA members agree to cease using the Association’s logo upon directions of management if member is in violation of Association bylaws, policies, or procedures.
- AIMRA does not permit its members to alter the appearance of the AIMRA logo and allows only proportionate changes as per the creative requirement.
- AIMRA does not permit its members to use the AIMRA logo for endorsement of a member’s organization, publications, products, services, or programs.
- Only registered Aimra Member’s can use ‘Member of AIMRA’ logos
- AIMRA members in good standing may use the logo on clothing and banners, ordered through their own outlet, at their own expense, using the graphic provided by the AIMRA office
- AIMRA Member can use AIMRA logo in member sticker, Association Banners, Meeting halls.
- AIMRA appointed leaders of state and Districts under the oath can use logo on Certificate & Visiting cards only if the same has been issued by the national team.
- State President & State General Secretary are responsible to maintain the right use of AIMRA logo in the state and with members.
- In case of any queries pertaining to LOGO Policy or reporting any misuse please,please inform at info@aimra.org
- The letterhead should follow the same design and format as shown in picture.
- The color combination needs to match.
- The Letterhead should have log on the TOP RHS
- The Footer must carry the names of the office bearer and the local stat office address.
- No letterhead allowed for individual or a district / taluka level.
- State Letterhead Designs need to be approved by the national team.