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Our History

2014
  • Formation in the presence of 70 leaders across 16 states of India
  • Nationwide tour to connect with local associations
  • Excel meets, Workshops to educate, motivate retailers
2014
2015
  • Nationwide ‘Lenovo Non-Cooperation Moment’ conducted against the brands unfair & unethical policies
  • 100+ Workshops conducted to upgrade retailer community
  • Collaborated with Pinelab
  • Petition against Online portals in collaboration with RAI in Kerala HC
2015
2016
  • Organised Mumbai Convention with participation of over 3000 retailers from country
  • Launched the ‘Retailer ki Kahani’ an eye opener video. Watch now
  • India tour to connect with people
  • 1st AGM in Goa – it continued every year till 2018
  • Connected with HDFC Country head Mrs. Smita Bhagat for Retailer needs
  • MOP drive across the country
  • Collaboration with NBFC
2016
2017
  • Closely worked with NBFC’s bringing retail savvy schemes
  • Educated retail on Importance of Financing – Do’s & Don’ts, honest business with NBFC
  • Introduces the SOT Program at Raipur Convention
  • Conducted GST Meets & Awareness Camps across country
  • Raised Concerns over the Exclusivity trends
  • Rajasthan AGM- Launch of Aimra Anthem
2017
2018
  • Created 10 Expert Videos to implement GST & Challenges
  • Began fight against the Exclusivity of Products
  • Opposed the Online unethical trade practices
2018
2019
  • Raised voice against the Exclusivity by Brands
  • AIMRA fought with brands & stopped 100% exclusivity like U series, M series.
  • Continued talks with brand on these issues for solutions and survival of Retail industry
  • Initiated the ‘Samsung Movement’ to bring M series into retail
  • Educated retail on upcoming online challenges
  • Presented concerns with Government of India on various platforms against the unethical trade discounts by online
  • Introduced the AIMRA2.0 in August in presence of 150 leaders of country
    2019
    2020
    • ‘Chalo Dilli Campaign’ at Ramlila Maidan against the Amazon Policy with CAIT
    • History created with over 25000 mobile retailers from across the country
    • Introduced the Term ‘Mainline Retailer’ earlier termed as ‘Offline’
    • One Nation, One Association - AIMRA
    • 1000 + Zoom meets conducted
    • Successfully opposed the Online Delivery of Mobiles during Lockdown
    • Stopped exclusivity of brands Achieved Same time, Same Price, Same offer.
    • Persuaded and pushed brands to supply stocks to every retailer in the country.
    • Moratorium, 20% Loans for business development without collateral from Banks to the existing loan holders, Letter, and guidance for Rental waivers during lockdown.
    • Correction of GST on credit noted from Brands
    • Raised concerns with NBFC to stopped mandatory insurance, NO risk pool, blocked codes.
    2020
    2021
    • Created over 2000 Leaders across the nation.
    • Conducted over 1000 zoom meets during lock down in continued effort to work forward to mitigate challenge
    • Letter of concerns and representations to PMO, MoF, MoCI
    • Representations at DPIIT, CCI on Online Policy
    • Zoom Connects on concerns of industry with
      1. CM of Maharashtra Shri Uddhav Thakre
      2. Deputy CM of Delhi Shri Manish Sisodia,
      3. Deputy CM of Bihar Shri Tarkishore Prasad
      4. Minister of Industry (Bihar)Sayed Shahnawaz Hussain
      5. Deputy CM of Uttar Pradesh Shri Dinesh Sharma
    • Training & development of the retailer on technology, use of social media, communication
    • Continued fight on Exclusivity
    • Awareness Video drive to stop Fake Activations
    • Representations and connects with Brands for solutions
    • Social Initiative: over 10000 units of blood donation, 15000 food for needy,5000 Tree plantations in a day on 7th anniversary
    • ‘Ek Bharat Ek AIMRA’- Yatra Saptah to connect the retailers across physically
    2021
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    Mainline Retailers
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    Years of Association
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    Districts

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