Our History
2014
- Formation in the presence of 70 leaders across 16 states of India
- Nationwide tour to connect with local associations
- Excel meets, Workshops to educate, motivate retailers
2014
2015
- Nationwide ‘Lenovo Non-Cooperation Moment’ conducted against the brands unfair & unethical policies
- 100+ Workshops conducted to upgrade retailer community
- Collaborated with Pinelab
- Petition against Online portals in collaboration with RAI in Kerala HC
2015
2016
- Organised Mumbai Convention with participation of over 3000 retailers from country
- Launched the ‘Retailer ki Kahani’ an eye opener video. Watch now
- India tour to connect with people
- 1st AGM in Goa – it continued every year till 2018
- Connected with HDFC Country head Mrs. Smita Bhagat for Retailer needs
- MOP drive across the country
- Collaboration with NBFC
2016
2017
- Closely worked with NBFC’s bringing retail savvy schemes
- Educated retail on Importance of Financing – Do’s & Don’ts, honest business with NBFC
- Introduces the SOT Program at Raipur Convention
- Conducted GST Meets & Awareness Camps across country
- Raised Concerns over the Exclusivity trends
- Rajasthan AGM- Launch of Aimra Anthem
2017
2018
- Created 10 Expert Videos to implement GST & Challenges
- Began fight against the Exclusivity of Products
- Opposed the Online unethical trade practices
2018
2019
- Raised voice against the Exclusivity by Brands
- AIMRA fought with brands & stopped 100% exclusivity like U series, M series.
- Continued talks with brand on these issues for solutions and survival of Retail industry
- Initiated the ‘Samsung Movement’ to bring M series into retail
- Educated retail on upcoming online challenges
- Presented concerns with Government of India on various platforms against the unethical trade discounts by online
- Introduced the AIMRA2.0 in August in presence of 150 leaders of country
2019
2020
- ‘Chalo Dilli Campaign’ at Ramlila Maidan against the Amazon Policy with CAIT
- History created with over 25000 mobile retailers from across the country
- Introduced the Term ‘Mainline Retailer’ earlier termed as ‘Offline’
- One Nation, One Association - AIMRA
- 1000 + Zoom meets conducted
- Successfully opposed the Online Delivery of Mobiles during Lockdown
- Stopped exclusivity of brands Achieved Same time, Same Price, Same offer.
- Persuaded and pushed brands to supply stocks to every retailer in the country.
- Moratorium, 20% Loans for business development without collateral from Banks to the existing loan holders, Letter, and guidance for Rental waivers during lockdown.
- Correction of GST on credit noted from Brands
- Raised concerns with NBFC to stopped mandatory insurance, NO risk pool, blocked codes.
2020
2021
- Created over 2000 Leaders across the nation.
- Conducted over 1000 zoom meets during lock down in continued effort to work forward to mitigate challenge
- Letter of concerns and representations to PMO, MoF, MoCI
- Representations at DPIIT, CCI on Online Policy
- Zoom Connects on concerns of industry with
- CM of Maharashtra Shri Uddhav Thakre
- Deputy CM of Delhi Shri Manish Sisodia,
- Deputy CM of Bihar Shri Tarkishore Prasad
- Minister of Industry (Bihar)Sayed Shahnawaz Hussain
- Deputy CM of Uttar Pradesh Shri Dinesh Sharma
- Training & development of the retailer on technology, use of social media, communication
- Continued fight on Exclusivity
- Awareness Video drive to stop Fake Activations
- Representations and connects with Brands for solutions
- Social Initiative: over 10000 units of blood donation, 15000 food for needy,5000 Tree plantations in a day on 7th anniversary
- ‘Ek Bharat Ek AIMRA’- Yatra Saptah to connect the retailers across physically
2021
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Leaders
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Mainline Retailers
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Years of Association
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Districts
Collaboration with Elite Associations in India
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