With the entry of cash-rich Technology-driven organizations into retail, creating a monopolistic and discriminatory environment in trade it became a necessity for the mobile retail industry to have a body that could raise the concerns at various levels for smooth running and survival of the business.
Hence, as an answer to the requirements of mobile retail, 70 retailers from across the country met together in New Delhi and laid the foundation of the All India Mobile Retailers Association (AIMRA) on 11th September 2014 Under the leadership of Shri Kailash Lakhyani, Chairman of AIMRA. AIMRA is the only association representing over 1.50 lac mobile retailers in India.