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What We Do

Vocal for Retailers

The primary reason for the inception of AIMRA was to voice the growing concerns of the retailers PAN-India! Our Leadership Team has been at the forefront in highlighting the malpractices against our retailers at every important platform. During the Pandemic, AIMRA tweeted and wrote a letter to the Finance Minister of India for a moratorium. To safeguard the interest of the Mainline Retailers, with the support of CAIT, we were vocal on the online & media platforms to stop the online delivery during the lockdown. We have been immensely successful in highlighting our stand & in convincing the Government officials. We have also written to the Honourable Finance Minister to stop unfair and unethical business by online portals. We are regularly sending written communications to the honourable PM, HM, FM, CIM, MSME, CCI, DPIIT, RBI, NSA etc. With an appeal to safeguard the telecom industry, AIMRA National Leaders gave a memorandum to the Smt. Nirmala Seetharam, Minister of Finance & Shri Piyush Goyal, Minister of Commerce & industry on a few occasions.

Planning & Development

Team AIMRA believes in learning and sharing and in its efforts conducted regular training effective on use of technology, understanding of new government norms be it GST, Communication etc. to keep the moral high in tough times and fight in a professional manner. While the Pandemic is a period that has left everyone stressed, the AIMRA team recently introduced a motivational series ‘Leaders Life Journey’. People from our fraternity were selected who did something extraordinary to help someone in need in Covid-19 situations. This helped to motivate and keep the AIMRA family in a positive state of mind. GST videos were prepared to educate the mainline retailers of the tax implications. As AIMRA scaled to the online world, the state units took extra initiatives to educate the retailers about the right way of using social media platforms, joining online meetings and much more. Since the use of technology plays a pivotal role in today’s business ecosystem, adequate training is the only way the retailers can attain success & fight the online market.

Initiatives and achievements

Since its inception, AIMRA aims to connect every existing and new retailer with a plethora of nationwide initiatives and campaigns. MY Own Profit – MOP was introduced that highlighted the relevance of operating prices, covering customer benefits and his own cost for long term survival. The concept of SOT – Self Organized Trade was launched at the Raipur convention educating retailers that focussed on enhancing the art of delivering the expected to the customers. The call for ‘One Nation, One Price’ was done to bring a level playing field amongst all Mainline Retailers. In midst of Pandemic, AIMRA introduced online meetings through the ZOOM application. The transition from offline meet to online virtual meeting was a revolution as we connected to 1.5 lakh members across PAN-India. The team connected with NBFC’s in every store and introduced the concept of 000 schemes.


Under the flagship of AIMRA, the genuine demands of the retailers has been put forth at the highest levels. We have been consistent in organising structured movements that align with the principles of AIMRA. Right from interacting with local authorities to the highest policymakers, our Leaders have been diligent in speaking the voice of the retailers. The ‘CHALLO DELHI’ campaign was a massive hit wherein 25k retailers participated under one roof on 8th January 2020. Raising the voice against the atrocities of online companies, we demanded a strong policy in place from the Govt of India. In 2016, AIMRA organized a mega convention in India’s financial capital – Mumbai! With over 3000 attendees, a special video titled ‘Retailers Ki Kahani’ was premiered that was appreciated by the entire mobile industry. The video was an eye-opener and presented the retailer’s dilemma in the right way. Explore Our Gallery.

Media Coverage

The AIMRA Leadership team keenly follows the development are related to the Indian mobile retail sector and the updates from the industry. Additionally, AIMRA enjoys recognition within the news circles for its continued and valuable inputs to the betterment of retail. AIMRA is actively covered in the renowned print and media houses for all issues regarding our retail fraternity. Having a prominent footprint in the media sector, the AIMRA team regularly uploads videos related to the recent training, motivational sessions, special speaker sessions, and more. This helps us to stay connected with the online community, retailers, and people across the fraternity.

Social Contribution

Team AIMRA is committed to assist and contribute to the development of society. During the Pandemic, The PAN-Indian AIMRA Team and their families helped COVID patients in reaching hospitals and in arranging beds. The teams participated in mass food supplies, Blood donations, medicine support, Vaccination Drives etc. for the cause of humanity with help of various genuine NGOs.

Unified Platform

Connecting the entire 739 districts is a huge task and hence AIMRA curated a structured hierarchy to bring transparency of work. Appointing more than 4k leaders across the nation gave it a solid foundation on which today AIMRA stands strong. Aligning with local, state, and national leaders, AIMRA has been successful in voicing the demands in front of brands, Deputy CMs, CII and more. AIMRA has walked the extra mile to collaborate with global brands to execute seamless and equal business opportunities across India. Below is a glimpse of our association with individual brands along with the results:

  • Worked closely & built a great professional relationship with brands like Gionee, VIVO, & OPPO
  • Conducted meetings with various brands to have equal prices for festive offers
  • Agreement with Realme to provide sufficient stocks & extended billion day offers retailers
  • Agreement with Samsung to match the festive offer and provide M series stocks
  • Agreement with Oppo to ensure mainline retailers don’t lose money in EOL models
  • Communication to Apple to match prices and stop diverting Mainline Customers alongside covering the losses due to their destructive online prices
  • Agreement with OPPO, MI, VIVO for zero DBD for few models
  • Communication to OnePlus for Mainline GT business
  • Conducted meeting with MI management for festival offers, sufficient stocks and to open more retailer outlets